Generational Ink is my independent brand blending sports, art, and apparel design. I create 1-of-1 sports-inspired art tees, each handcrafted to capture an iconic moment, as well as original apparel collections built entirely from my own designs. Every piece is designed, printed, and finished by me — combining creativity, storytelling, and craftsmanship.
My Role
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Creative Direction & Branding
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Apparel & Graphic Design
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Product Development
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Handcrafted Printing & Production
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Product Photography & Content Creation
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Packaging & Fulfillment
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Marketing & Social Media
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E-commerce & Website Management
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Customer Experience & Community Building
1 of 1 - Art Tee
Each shirt is finished with a signature patch and paired with a custom-tailored sports card — a nod to classic collectibles like Topps cards — that authenticates and commemorates the piece.
Original Design — Athletes Never Die
The foundation of Generational Ink. Featuring the signature skeleton logo — a symbol that athletes never die, their spirit lives forever in the game. Printed on premium vintage blanks and released in limited runs, each tee comes with its own custom player card.
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Custom Projects (by Generational Ink)
While Generational Ink is rooted in original, art-driven apparel, I also collaborate with companies, organizations, and groups to bring their ideas to life. From bulk orders to one-off custom concepts, we deliver high-quality prints that stand out.
Akima Painting Company
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Order: 54 pieces (tees, long sleeves, hoodies)
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Challenge: Client only had an old business card with their logo. No usable digital files.
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Solution: Rebuilt their logo from scratch, refining it into a clean, print-ready design.
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Result: A refreshed logo applied across a cohesive apparel set that elevated their company image.
Impact
By rebuilding their logo, researching the best-quality tees for their work conditions, and delivering
high-quality apparel, I gave Akima Painting a refreshed look that employees are proud to wear and clients
immediately recognize.
Silverdale Plumbing
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Order: 50 custom hats for the company’s 50th anniversary.
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Challenge: Client provided a small, low-resolution image of their logo — not suitable for print.
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Solution: Digitally recreated and optimized their logo for high-quality production. Applied the design using DTF transfers onto Richardson 168 Hi-Pro 7 Panel Flat Bill Adjustable Snapback Trucker Mesh Back Caps.
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Result: Clean, professional anniversary hats with premium construction that elevated their brand recognition and gave the crew something durable and stylish to wear.
Impact
By rebuilding their logo and producing hats on a high-quality cap style, we helped Silverdale Plumbing achieve a stronger, more professional presence for both their team and their customers.
Beaverton Toyota — Used Car Administrator / Manager
At Beaverton Toyota and Iron Rigs 4x4, I held the title of Used Car Administrator but was solely responsible for managing the used car department. This role combined inventory management, vehicle acquisition, wholesale operations, and media production, giving me direct impact on both operations and sales.
Key Contributions:
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Full Inventory Management: Managed all aspects of used vehicle inventory — including wholesale acquisitions, customer trade-ins, off-street purchases, new-car acquisitions, and track vehicles.
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Wholesale Transactions: Purchased and sold wholesale vehicles to balance inventory levels and optimize profitability.
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Digital Merchandising: Maintained accurate listings with professional descriptions across major automotive platforms to maximize visibility and attract qualified leads.
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Media Production: Shot, edited, and published high-quality photography and video for every vehicle in inventory to enhance online presence and drive customer interest.
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Content Creation: Produced engaging promotional campaigns and social media content to highlight vehicles, promotions, and dealership events.
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Customer Engagement: Leveraged online platforms to answer inquiries, highlight vehicle value, and strengthen trust with potential buyers.
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Performance Tracking: Monitored key performance indicators (engagement, leads, sales) to refine strategies and boost results.
Impact
By managing the entire used vehicle pipeline — from acquisitions and trade-ins to wholesale and track cars — while producing professional media content, I elevated Beaverton Toyota’s digital presence, streamlined inventory turnover, and supported stronger sales performance across the used car division.
Estate Law Group — Full Rebrand (Formerly Hernandez & Associates)
Order: Complete rebrand of Hernandez & Associates into Estate Law Group, emphasizing the firm’s specialization in probate, estate planning, and small business law.
Challenge: The original brand name and assets did not clearly communicate the firm’s focus. They needed a modern identity, a strong online presence, and professional marketing materials to connect with clients more effectively.
Solution:
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Developed a new brand identity, including a modern logo that reflects trust and professionalism.
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Managed the design and build of a new website with clear messaging and accessible navigation.
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Created assets for the site, optimized content for SEO, and launched targeted marketing campaigns.
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Designed print collateral and other branded assets to support client communications.
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Produced informational videos to explain estate planning and probate services in a simple, approachable way.
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Set up and managed the firm’s social media accounts to extend brand visibility and engagement.
Result: A fully modernized and professional brand that clearly communicates the firm’s specialization. Estate Law Group gained a stronger online presence, improved client engagement, and a cohesive identity across digital and print platforms.
Impact: By leading the full rebrand, I helped Estate Law Group reposition themselves in the marketplace, build credibility, and connect with clients in a way that reflects their values and expertise.
